E4C is a Key Lever for Effective Change
When an organization communicates change,
it must consider the importance of how the message is delivered.
Communication is not a one-way street. Slogans, posters and
testimonials can be produced to illustrate ‘the new’. But what
exactly is ‘the new’, why is it required and what are the
consequences it has for the individual and the organization? These
questions are critical for communicating change and yet, they are
seldom addressed.
The BTS E4C consulting approach leads
your company through a process of alignment specification and
operationalization, applying methods of structured dialogue and
learning. E4C takes into account how people – being the conditio
sine quo non of successful change – learn.
In order for individuals, and therefore,
organizations, to get engaged in change and to exhibit the required
behaviors, they need to understand WHY the change is needed
by visualizing the gap between the current state and the desired
future state. Only once that is thoroughly understood, are
individuals in a position to fully explore
WHAT ‘the new’ is all about. As a result, understanding
HOW they fit into this future and what’s in it for them, will
help drive their motivation to get engaged and bring about the
desired change.