Insight and Innovation
The Success Case Method (SCM)
by Robert Brinkerhoff
offers a simple, carefully crafted way of
determining how well a new organizational initiative is working.
Already shown to be effective in dozens of organizations, SCM is
based on five steps: focusing and planning the study; clearly
defining what outcomes will be considered "success"; identifying
success cases; conducting interviews to learn exactly how success
was achieved; and communicating results throughout the organization.
About the Authors
Robert Brinkerhoff
Robert O. Brinkerhoff is an
internationally recognized expert on training effectiveness and
evaluation and is author of 14 books and many articles.
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